The Too Faced Born This Way Concealer is the new kid on the block and I'm here to see if it really as good as they say?

 Beauty Industry folks alike understand that 'Concealer Hype' is a real thing. 
See: Collection Lasting Perfection Concealer.
See: Nars Radiant Creamy Concealer. 
See: Tarte Shape Tape. 

The overhyped concealers usually land in with a "nice, but a bit dry... and a bit ageing". 
So, will the Too Faced Born This Way Multi-Use Sculpting Concealer stand up to the hype?

The Too Faced Born this way concealer is a heavyweight in the concealing ring. From it's foundation-like packaging which houses it's 15ml of product (enormous compared to most concealers which contain anywhere as little as 3-5ml of product), to it's high coverage. It is fairly clunky packaging with an huge doe-foot applicator which some love, I personally find it can be quite wasteful of product. The packaging doesn't rate highlight but it is the formula that really matters. It claims to provide 'crease-free, weightless coverage' and comes in 20 shades. Below are the shades Golden Beige (left) and Natural Beige (right).

The formula is a smooth, thick cream which blends down to a soft, matte finish. The product has enough slip to blend the product out but isn't a flex/stretch concealer by any means. I find this formula works well with fingers or a fluffy brush to either melt the product into the skin, or buff it lightly into a soft blur on the skin. In the photo below, I wore Golden Beige under the eyes to show the coverage of the product. This concealer wears well on me, I find setting it lightly with powder keeps it put in place and it doesn't break up throughout the day.

I have oily skin with textured under eyes (milia, fine lines, signs of stress and my quarter life crisis, you know). The soft matte texture can slightly exaggerate my fine lines and texture however, skin prep and a light hand can help with that. Due to it's more powdery finish, it lasts really well and doesn't slip around or make my mascara smudge (the concealer struggle is REAL!). This isn't my favourite concealer to use under the eyes, I often times mix it with a more hydrating concealer, dotting it on where I need extra coverage but it is far from my least favourite concealer. I think it is just a good, all round concealer that isn't fussy, delivers what it claims with no mucking about, which I like. What you get, is what you see.

Other than using this concealer to add extra coverage under the eyes, I love to use this to conceal blemishes/imperfections on the face. It provides the coverage to knock out redness or pigmentation without looking heavy or cakey. What I particularly like about this concealer on the face is that it has a very natural, soft finish so doesn't accentuate dryness, doesn't lift with oiliness and blends smoothly into all bases. Plus, it stays put so you don't have to worry about your coverage disappearing throughout the work day.

This concealer is good, but it is just that. I think there are a lot of good concealers on the market which makes me hesitant to "recommend" this product. If you already have a concealer you love, then stay true to that. If you don't like a matte or powdered finish under the eyes, then this is probably a pass. However, if you're on the hunt for a new concealer and you don't want to waste money 'playing' with different formulas to find "the one", then this is an excellent concealer to try. This concealer does it's job, it covers, it doesn't smear, it doesn't age, and it lasts. She ain't got bells and whistles but she's good 'en.

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer £24, available at Cult Beauty.

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